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7C Enterprise LLC (7CE)

Easy Video Ideas For Real Estate Agents

Updated: Jan 18, 2023

As a marketing consultant, I understand the importance of utilizing video content in order to increase engagement on social media platforms, especially for real estate agents. In a highly visual industry, video is a powerful tool to showcase properties and give potential buyers a sense of what it would be like to live in a particular home.

Here are a few easy video ideas that you can use to increase engagement on your social media platforms:

Virtual tours: Create virtual tours of properties using a 360-degree camera or a drone. These tours allow potential buyers to explore properties from the comfort of their own home and can be a great way to showcase the features and layout of a home.

Property walkthroughs: Create a video walkthrough of a property, highlighting key features and showcasing the layout of the home. This can be a great way to give potential buyers a sense of what it would be like to live in the home.

Neighborhood spotlight: Create a video that highlights the best features of the neighborhood where a property is located. Showcase local amenities, like parks and shops, and give potential buyers a sense of what it would be like to live in the area.

Behind-the-scenes: Create a video that gives followers a behind-the-scenes look at the day-to-day life of a real estate agent. Showcase the process of staging and showing properties, and give a glimpse into what it's like to be a real estate agent.

Testimonials: Create a video testimonial from satisfied clients, who have recently purchased a home from you. This can be a powerful way to build trust with potential buyers and showcase your track record of success.

It's also important to use the captions, hashtags and appropriate tags while posting these videos on social media platforms to increase the reach of it. Also, you can use paid advertising, promotions and repost the video to increase the visibility and engagement of the post.

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